7 GCC Brands Worth Watching This Season

The region's design scene isn't just growing; it's evolving. We spent the last three months in studios across Dubai and the wider GCC, entirely bypassing the noise to find the quiet disruptors. From jewellery rooted in heritage but cut for today, to skincare that completely rewrites the category—these are the names setting the conversation. And yes, you'll find them all in the room at our next edition.