Saman Rahat Khan on Building an Exhibition from Instinct

"I wanted to create the event I always wanted to attend." When I first conceptualised MISHEL'S, I knew what I didn't want: stark lighting, generic booths, and endless noise. I wanted the room to feel like walking into the pages of a fashion magazine. We build this exhibition on instinct, selecting pieces that speak to the women who set the taste in their own circles. Space matters. Light matters. Atmosphere is the product.